Best Buy, Target and Walmart came into the picture midyear 2020 as Tru Grit Fitness launched it’s first line of fitness equipment into all three big box retailers. With the unknown state of the world in early 2020, Tru Grit Fitness knew they needed to react and help supply the world with products to stay healthy and fit. A brand to identify with for those who strive to be best in their class. A brand for those who are passionate about what they do. Brandon has a solid history of building businesses and with the knowledge to incorporate the marketing and branding ideas provided by Matt, a new premium brand was born.
Lifelong friend and business partner, Brandon Hearn knew there was a need for a brand that produced fitness products for consumers and athletes who refused to quit. After ascending the ranks of multiple premium brands in the marketing space, it was time for something to call his own.
Join the conversation on Feb 1st -> reserve your free access Tru Grit Fitness was created in Las Vegas, Nevada by Matt Piva fall of 2019. Starting with the original concept and launch, you’ll hear how they overcame numerous challenges, including supply chain, financing, and building relationships with big-box retailers, to quickly grow a community of loyal followers.
How a Fitness Brand went from Zero to $50+ Million in Their First Year … During the Pandemic Tru Grit’s co-founders, Brandon Hearn and Matt Piva, join our host Rob Campbell to give a candid, exclusive look inside their brand.